Tesla’s biggest competition for the Model 3 will not come from other electric vehicles

Tesla 1

Summary:

  • Tesla predicts sales of more than 1 million electric vehicals annually in 2020
  • Primary competition not from other EVs, but from traditional gasoline engines as market headwinds are expected
  • Missing customer awareness limits EV sales –> marketing push by EV OEM needed to address concerns such as range or charging station availability

So what:

  • Tesla´s ambition to sell 1 million EV annually by 2020 seems unrealistic (as always!) –> this time they aim to profit from the fleet of other OEM EV models that come to market soon and the wave of marketing to advocate the customer on EV advantages / addressing EV concern
  • The overall EV market will grow strongly driven by marketing spend and new model availability –> question is if Tesla´s price tag and production capabilities will allow them to cash in their first mover advance

Link to article: Tesla’s biggest competition for the Model 3 will not come from other electric vehicles

 

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