Looking to the next generation of connected services with HERE Real-Time Traffic

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Summary:

  • HERE (mapping service bought by BMW, Audi, Daimler) started its new next generation of connected services with HERE Real-Time Traffic
  • Significantly improved traffic mapping (more accurate, real-time data) –> OEM to again have a better navigation service than smartphone apps (e.g. Google maps)
  • Seen as prerequisite for autonomous driving with more next generation services to come

So what:

  • HERE as leading mapping service can provide BMW, Audi, Daimler with an significant advantage in the advanced navigation services field
  • Question is if HERE will allow other OEMs to participate or alternative technologies (e.g. Tesla´s camera enabled maps) can compete
  • It will be interesting to see HERE Real-Time Traffic in action; how / when the new service will be integrated in BMW, Audi and Daimler cars; and the use cases of other next generation services

Link to article: Looking to the next generation of connected services with HERE Real-Time Traffic

 

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